Talk about an incredible way to pick you up: Ken W. could barely believe the special work assignment he had recently – the chance to sing a chart-topping tune along with one of his favorite bands, the Grammy Award winning “for KING & COUNTRY.”
The gig grew out of the company’s sponsorship of “Live In The Vineyard,” a by-invitation-only music festival in California’s Napa Valley spotlighting both emerging artists and some of today’s hottest stars.
What are your thoughts on our growth in Europe over the past few years?
Achieving growth starts with a great deal of hard work and a plan, especially in countries where we are starting from scratch and the Enterprise brand is unknown. At this point, each market or country is at a different level of maturity and evolution. In the U.K. for instance, we just celebrated 20 years, while in Spain and France we have owned the businesses for four years.
Many of our franchise countries joined the fold in 2015. Each one will have a different strategy for growth.