The winning game plan, refined and repeated over and over as Enterprise established a presence in new markets, focused on aggressively building the neighborhood rental business – serving customers who needed a temporary replacement vehicle because of an accident, repair or theft, or a different car for a special occasion or leisure trip.
During its second decade, Enterprise continued to grow, expanding beyond its hometown St. Louis roots and beyond its core car rental and leasing business. Focusing on neighborhood locations and the needs of local renters, the company opened offices in Kansas City, Atlanta, Houston and key markets in Florida – in fact, it was in Orlando that an entrepreneurial manager pioneered our trademark “We’ll pick you up” service which was quickly adopted throughout our operations.
In early 1957, Jack Taylor was 35 years old and the sales manager for a suburban St. Louis Cadillac distributorship. He became increasingly intrigued by the relatively unheard of practice of leasing cars as an easy, convenient alternative to buying and owning a vehicle. Taking a gamble and a 50 percent cut in pay, the entrepreneur convinced his boss to let him establish an auto leasing business.
It was 60 years ago on a rainy winter afternoon that Jack Taylor started a car leasing business. He invested his entire savings ($10,000 and the help of a loan), his future and his career into the new venture. In a tiny lower-level office in a St. Louis Cadillac dealership, he began with a fleet of seven cars, one employee and a commitment to provide a uniquely personal brand of customer service.
As calendar years go, this past one turned out to be aptly named: ’16 – the year of 16,000 promotions (16,233 to be exact). The total number of internal promotions for the year grew an impressive 8.2 percent over 2015.
“Enterprise was founded on a promote-from-within philosophy when my grandfather Jack Taylor started this business nearly 60 years ago,” says EVP and Chief Operating Officer (COO) Chrissy Taylor. “What’s amazing is to see all the new opportunities that continue to blossom as we grow as a global organization. We’re building the next generation of business leaders, and I’m excited about what’s ahead.”
Spotlight on Service is a recurring feature in which employees share how they create positive customer interactions. In this segment, we spoke to Senior Customer Assistance Representative Mary C. who works at the Enterprise customer service desk at Peoria International Airport.
Mary’s customer service expertise resulted in a glowing customer letter to Chief Executive Officer Pam Nicholson.
In this ongoing series of “Five Questions” blogs, we ask five questions of various members of the Enterprise leadership team to get their perspective on the business. In this edition, we sat down with Mike H., Vice President of Sales in North America.
What excites you about your role and the different areas of the business you oversee?
The people and accounts I interact with continue to excite me every day.
In a recent USA Today article, columnist Steve Strauss asked the question, What makes someone a great entrepreneur? Among the many successful business leaders he spoke with at the EY Strategic Growth Forum / Entrepreneur of the Year Awards was Andy Taylor, Executive Chairman of Enterprise Holdings. Here is how the writer describes their discussion:
Spotlight on Service is a recurring feature in which employees share how they create positive customer interactions. In this segment, we spoke to Branch Manager Peter W. who manages an Enterprise branch in Boise, Idaho.
A customer wrote an email to Enterprise to express her appreciation for Peter, who went above and beyond the call of duty during a recent rental experience.
On Loud and Gaudy!
Come Fringed and Shoddy!
Wear it proudly – without shame or fear,
The festive tradition takes place Dec. 16 this year.
So no matter your Enterprise Holdings brand or business line,
Don your ugliest holiday sweater or jumper – it’s sure to be divine.