Celebrating 60 |1998-2007: Leadership – Company extends rental car industry lead

3.16.17.H04401_Facebook post_960x960To celebrate Enterprise Holdings’ 60th anniversary, we’re taking a look back at some of the company’s key milestones over the last six decades.

During its fifth decade, Enterprise Rent-A-Car left the old century behind and entered a new millennium … and celebrated 50 years in business. Along the way, the company surpassed milestone after milestone and set one new record after another – compiling a success story so compelling that it is being taught at dozens of universities.

The company also ushered in a new era for the industry. In a trend pioneered and driven by Enterprise, more cars are being rented from neighborhood locations than at the airports for the first time in the history of the U.S. rental car industry.

Check out some of the key milestones from the decade:


-Worldwide revenue surpasses $4 billion

-Referral car Sales surpass 50,000 deliveries


-Over 500,000 vehicles in combined rental and leasing fleet

-4,000 worldwide locations

-First Rent-A-Truck location opens


-Worldwide revenue exceeds $5 billion


-Combined fleet passes 600,000 vehicles

-Revenue worldwide tops $6 billion


-5,000th location opens


-U.K. coverage complete with entry into Northern Ireland

-Jack Taylor Founding Values Awards created


-Combined fleet exceeds 700,000 vehicles

-Over 6,000 offices worldwide

-Revenue exceeds $7 billion worldwide

-Company adds 50th state, Alaska, to its domestic operating footprint

-Company affiliates with Professional Bull Riders


-Over 800,000 vehicles in combined fleet

-Worldwide revenue passes $8 billion

-200th airport location opens

-Company climbs to 16th largest private company in U.S.

-Company teams up with NASCAR

-Home-city rental market outgrows airport market for first time


-In third straight year of new billion-dollar milestones, revenue exceeds $9 billion

-Over 6,900 local and on-airport rental locations in eight countries

-Worldwide employment nears 65,000

-Enterprise Fleet Services renamed Enterprise Fleet Management

-Company earns seventh J.D. Power & Associates customer satisfaction award in eight years

-First office in Puerto Rico opens


-Enterprise celebrates 50th anniversary